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Earth to PricewaterhouseClusters
Great excitement at PricewaterhouseCoopers this morning, which has decided to organise its firms into three different groups. A merger, TS thinks it's called, though as is usual with these things, what exactly is merging is beyond even the most sophisticated Kremlinologists on TS' books.
The amusement is that it is calling the new structures 'clusters'.
All a little bit Star Trek, isn't it? Ian Powell is to head up the 'Central Cluster', a grouping that comprises the UK and India, among others.
Now, apart from Greenwich being the theoretical 'centre' of time zones, does the term 'central cluster' have any relation to the geography of the grouping? TS doesn't think so.
One thing PwC does need to sort out is its communication of the 'merger' (perhaps 'clusterisation' would be a better term).
A press release sent out to the media this morning was embargo'd until 9am, but the firm still doesn't seem to have issued the statement on its website.
One for the global press office, or the 'General Cluster', perhaps, to have a look into?
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