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Who's the most-quoted tax adviser of them all?
That's the question all the top advisers had on their minds while eyeing themselves up in their mirrors after the Budget....
Actually it was more likely the Daily Mirror and all the other national newspapers that had the tax titans' undivided atttention. In line with lengthy tradition, TS has counted the coverage achieved by the top 6 firms in the national newspapers' Budget coverage.
The winner this year, again, is Grant Thornton, which got a stonking 37 mentions in the national press from Wednesday to Sunday.
We count only national press mentions, and we are scrupulous about double counting. E&Y came second with 33 mentions, Deloitte got 21, KPMG 16, PwC 13 and BDO 10.
No doubt you will all quarrel with TS' figures, and claim that broadcast mentions are more important anyway.
If anyone wants to discuss the methodology, TS will entertain all offers - as long as they include lunch.
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