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TS Digest's FD's marketing ploy
You can imagine TS’s excitement when a note dropped through the letter box confirming that our ‘chance of becoming a prize winner is now 100% confirmed’. You can guess the source.
More interesting though, is the author of the letter: ‘As Reader’s Digest’s finance director, I would be authorized to transfer funds … should you become the £250,000 first prize winner.’ So far, our attempts to contact the FD in question have yielded only silence. So if you’re out there Mr R Tartagha please do get in touch.
We don’t want your £250,000 (well we do, but we’re not prepared to
beg). We’re not even interested in acquiring a copy of 1,001 Home
Remedies even though your offer of ‘seven days approval with no
obligation to buy’ is tempting.
We just want to want to know whether lending apparent credibility to mass-mailed competitions was in the job description.
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