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Tiers before bedtime
TS has come across a wonderful new description of the firms challenging the Big Four Baker Tilly is calling the wannabes the ‘Mid-Four’.
TS is quite pleased with the term, and has immediately suggested it to its ‘mid-tier nomenclature committee’. We’ll put together a consultation, discuss all views with stakeholders, etc, and then do what we planned to at the outset. You know the drill.
We do have concerns. The term relates to Grant Thornton, BDO, Baker
Tilly and one other. Those three are all fairly obvious contingents,
with audit revenues at £100m or there and thereabouts, but thereafter,
where do you go? To PKF, the next largest audit firm, with revenues of
£54m from its audit function? Why not Mazars at £48m then?
The term is more interesting than the FRC’s ‘other significant firms’, but it may just prove a bit too silly.
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I like these nicknames - we should encourage more of them. I heard an employee refer to Deloitte as 'Uncle D' recently. It sounds like a moniker that's been kicking around for a while (like the Green Dot) but it was new to me.
Posted by :Damian Wild | July 5, 2007 2:18 PM