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Beeping accountants...
TS’ esteemed editor-in- chief Damian Wild blogged about a rumour he heard, that a mid-tier firm in Amsterdam drove around the offices of its Big Four rivals using a megaphone ‘urging accountants to defect’ to the mid-tier firm, and not into another career, presumed TS.
‘The rumours you heard are close, though not entirely accurate,’ replied a blogger by the name Tilly. A firm took a truck, with a video wall around the Big Four urging their employers to send texts about their work which were subsequently displayed on the aforementioned wall.
‘Another such tactic is the spoof by Grant Thornton in Holland: it
launched a website (Beep Accountants), which claimed to have an
in-house divorce service, free meals at your desk and a 9-day working
week,’ Tilly added most helpfully. Can’t make head nor tail of it, it’s
all too clever for TS and in Dutch. Translation needed please.
Visit beepaccountants.nl, and tell us what it’s all about at
takingstock@accountancyage.com. Visit Damian’s blog at
accountancymatters.accountancyage.com
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