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ICAEW logo better than Olympic effort
Ok, TS has now given out some (justified) stick out to ACCA and the ICAEW over their new logos, particularly about the tens of thousands of pounds they both cost.
But compared to the 2012 Olympic effort at 400 grand? Well....
The latest ICAEW council meeting slept through attended by TS heard member Alan Livesey ask during question time that, had it not now been proven what great value the ICAEW's £65k rebrand was, particularly compared to the epileptic-fit inducing Olympic squiggle?
Laughter ensued, and of course chief Michael Izza reiterated what great VFM the 'tute got out of its deal.
June 6, 2007 | Permalink
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Comments
surely not a like for like comparison: economia was "tweaked" whereas the olympics logo (as rubbish as it is) was "created" - a big difference in activity (and fees)!
perhaps the icaew could collaborate with the 2012 committee to design logos for certain events: economia with a javelin/shotput/pole vault/baton/wads of cash (sorry, couldn't resist :-D)
Posted by: Spex | 8 Jun 2007 18:07:22
Its a bit like qantas our major airline in australia that spent over a mil for a hardly noticeable variation of the incumbent
Posted by: Manny | 25 Nov 2007 12:09:42
Its a bit like qantas our major airline in australia that spent over a mil for a hardly noticeable variation of the incumbent
Posted by: Manny | 25 Nov 2007 12:10:16
